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Super Bowl Ads Ditch Politics for Celebs, Taylor Swift and AI
  + stars: | 2024-02-08 | by ( Feb. | At A.M. | ) www.usnews.com   time to read: +4 min
By Sheila Dang(Reuters) - Fans can expect celebrities and more lighthearted commercials, along with glimpses of Taylor Swift, during the Super Bowl on Sunday, as corporate advertisers avoid the recent practice of using the big game to promote social causes. While high-priced Super Bowl commercials often play for laughs in trying to make an impression, the flashy productions can also reflect the national mood. Budweiser in 2017 used the Super Bowl to depict Anheuser-Busch's founder making the journey from Germany to America in 1857, encountering xenophobia and discrimination along the way. NONPROFITS GET IN ON THE GAMEWhile corporations may steer clear of potentially divisive issues, at least two nonprofits have announced Super Bowl ads. People for the Ethical Treatment of Animals (PETA) will air a tense anti-cheese commercial featuring actress Edie Falco and a mother cow in distress.
Persons: Sheila Dang, Taylor Swift, , Kim Whitler, Lionel Messi, Swift, Travis Kelce, Charles R, Taylor, “ It's, ” Taylor, Bud Light, Light Genie, Dana White, Hall, Peyton Manning, Todd Allen, Whitler, ” Whitler, Robert Kraft, Clarence B, Jones, Martin Luther King Jr, Edie Falco, Bill Berkrot Organizations: University of Virginia’s Darden School of Business, Procter & Gamble, Budweiser, Anheuser, Clydesdale, Super Bowl, NFL, San Francisco 49ers, Kansas City Chiefs, Chiefs, Villanova University School of Business, Swift, CBS, UFC, Hall of Fame, Google, Foundation, Combat, New England Patriots, Clarence, Animals, PETA Locations: Germany, America, Israel, Austin
Nacua’s jersey has been placed in football’s shrine to all things great and good because of the historic beginning to his rookie NFL season. An already high-ceiling group, which included Cooper Kupp – the NFL’s receptions, receiving yards and touchdowns leader in 2021 – was searching for additional explosiveness. It couldn’t be any better,” Nacau told reporters after the Rams’ Week 1 victory in Seattle against the Seahawks. Over the next five weeks of the season, Nacua compiled 326 receiving yards off 25 catches and a touchdown. Nacua has 293 more receiving yards than the next rookie in the league, Jordan Addison.
Persons: , Puka Nacua, Jaylen Waddle, Michael Owens, University of Washington –, Fesi Sitake, , he’s, ” Sitake, Nacau, Sitake, ” –, Jaren Hall –, Minnesota Vikings – Nacua, Nacua, ” Nacua, Tyler Ingham, Puka, wasn’t, , Cooper Kupp, Kupp, Sean McVay, ” Nacau, Earl Cooper, Odell Beckham Jr, Gary A, Vasquez, McVay, McVay effusively, it’s, ” McVay, Eric Yarber, Cooper, Atwell, Jefferson, Matthew, Stafford, Justin Casterline, Hallie Aiono, LeBron James, Jordan Addison, Harry, “ It’s, Organizations: CNN, Super Bowl, NFL, Pro Football Hall of Fame, Los Angeles Rams, Rams, Philadelphia Eagles, SoFi, Brigham Young University, BYU, University of Washington, CNN Sport, Clydesdale, Minnesota Vikings, Cougars, Boise State, Boise State Broncos, , Kupp, Seahawks, USA, Sports, Reuters Rams, San Francisco 49ers, , that’s, Indianapolis Colts, Nacua, Colts, Dallas Mavericks Locations: Canton , Ohio, Utah, Nacua, Clydesdale, Scotland, Eastern Washington, Seattle
Budweiser's famous horses will have longer tails now that the company has stopped clipping them. Anheuser-Busch, the parent company of the beer brand, said in a press release on Wednesday that it no longer clips its Clydesdales' tails, a procedure known as docking. Budweiser Clydesdales handler John Fink walks the horses prior to bathing them at Houston Polo Club. In its campaign, PETA noted that horses use their tails to communicate and swat away flies, which can carry diseases. The Clydesdale breed of horses originated in Scotland and are synonymous with the Budweiser brand .
Persons: John Fink, They've, Amy Trout Organizations: Anheuser, Busch, Budweiser, PETA, Service, Veterinary Medical Association, Houston Polo Club, Houston Chronicle, Hearst Newspapers, Getty, American, Clydesdale, Super, Pro Football Hall of Fame, Empire State Locations: Wall, Silicon, Scotland, Missouri, New England
Anheuser-Busch says it has stopped cutting tails of Clydesdales
  + stars: | 2023-09-21 | by ( ) www.reuters.com   time to read: +1 min
The Budweiser brewing company Clydesdale horses arrive for the second 2016 U.S. presidential debate at Washington University in St. Louis, Missouri, October 7, 2016. REUTERS/Rick Wilking/File Photo Acquire Licensing RightsSept 20 (Reuters) - Brewer Anheuser-Busch said on Wednesday it has stopped cutting off the tails of Clydesdale horses used in publicity for its Budweiser brand of beer after People for the Ethical Treatment of Animals (PETA) launched a campaign against the practice. "The safety and well-being of our beloved Clydesdales is our top priority. The practice of equine tail docking was discontinued earlier this year," Anheuser-Busch, part of the Anheuser-Busch InBev (ABI.BR) global brewing giant, said in a statement. PETA launched its campaign against docking just before the big game last February.
Persons: Rick Wilking, Brewer Anheuser, Busch, Daniel Trotta, Edwina Gibbs Organizations: Budweiser, Clydesdale, Washington University, REUTERS, Animals, PETA, Anheuser, Busch, Busch InBev, American Veterinary Medical Association, Super, Thomson Locations: St, Louis , Missouri, Scotland
Podcast: The spy network under the sea
  + stars: | 2023-09-21 | by ( ) www.reuters.com   time to read: +1 min
The United States and China are overhauling their espionage systems, out of sight and deep underwater, as cheaper new technology changes the game. Poland stops sending weapons to Ukraine. Assad visits China in search of funding and deeper ties. Visit the Thomson Reuters Privacy Statement for information on our privacy and data protection practices. You may also visit megaphone.fm/adchoices to opt out of targeted advertising.
Persons: Assad, Syria's Assad Organizations: Apple, Google, Reuters, Budweiser, Thomson Locations: United States, China, Poland, Ukraine, Clydesdale, Albania, America, China Poland
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/business/budweiser-parent-to-stop-cutting-tails-off-clydesdale-horses-after-pressure-from-activists-40cfdf62
Persons: Dow Jones, 40cfdf62 Organizations: clydesdale
Anheuser-Busch InBev said it will no longer cut the tails of the iconic Clydesdale horses used in its signature Budweiser commercials and at events, following extended backlash from animal rights groups. However, the practice known as "docking," which can involve cutting through a horse's tailbone, has come under scrutiny. Anheuser-Busch on Wednesday said it has stopped cutting off tails. PETA said it found some representatives for Anheuser-Busch have said they trimmed the hairs on the tails rather than cut them off. In a statement to CNBC, PETA said it's celebrating the beer maker's decision to stop cutting horse tails by "cracking open some cold ones."
Persons: Dylan Mulvaney, Busch Organizations: Anheuser, Busch InBev, Clydesdale, Busch, Veterinary Medical Association, Animals, Budweiser, PETA, CNBC, American Humane
New York CNN —PETA said it’s “cracking open some cold ones” after Anheuser-Busch said it’s ending the practice of cutting the tails of Budweiser’s iconic Clydesdale horses. Budweiser has featured the horses, with their ubiquitous white feathered legs, in its ad campaigns for decades, from the holidays to the Super Bowl. But the practice of “docking,” which is when the tail’s hair is cut short and which can result in parts of the tailbone being shaved off, has long been under fire from animal rights groups. The American Veterinary Medical Association said the practice has become “cosmetically fashionable” in some breeds for competitions or shows. At least ten states have banned the docking of horses’ tails, the AVMA said.
Persons: Busch, it’s, , , influencer Dylan Mulvaney’s Organizations: New, New York CNN, PETA, Anheuser, Clydesdale, Budweiser, Super, Veterinary Medical Association Locations: New York
The latter, he said, “broke through” during the Super Bowl, but “needs time and commitment” to grow. In recent years, customers have been increasingly choosing premium or Mexican lagers, putting Bud Light out of favor with some beer drinkers. Garbe said the beer is the company’s “number 1 growth engine” and is soon set to overtake Bud Light in sales. Fox, which will broadcast Super Bowl LVII, is reportedly charging $7 million for a 30-second spot during the February 12 game in Glendale, Arizona. Liquor giant Diageo (DEO) is making its Super Bowl debut this year with an ad for Crown Royal whisky.
Budweiser’s Clydesdale herd grows by two
  + stars: | 2022-10-12 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: 1 min
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Several UK lenders have pulled mortgage deals as they expect interest rates to rise, reports said. Halifax, Virgin Money and Skipton Building Society are among the lenders withdrawing deals, per reports. This is so we can reprice following the market response over recent days," Skipton Building Society told Insider. Several smaller mortgage providers — Clydesdale Bank, Scottish Building Society, Paragon, Leek United Building Society, Skipton Building Society and The Nottingham for Intermediaries — have pulled some deals for now, the Telegraph reported. Mortgage lenders told Insider they will monitor the situation closely, and some plan to launch new product ranges soon.
Insider asked three ad-industry execs who've worked on Super Bowl spots what it takes to succeed. 4 in last year's top 10 Super Bowl LV commercials, according to USA Today's Ad Meter. In 2015, the web-hosting company sparked massive outrage over a spot it planned to run during the Super Bowl. "The Super Bowl is a brand's opportunity to surprise viewers and give them something they didn't see coming. Neither Newcastle campaign, If We Made It or Band of Brands, was actually aired during the Super Bowl.
Goodby Silverstein & Partners' Margaret Johnson broke down what it takes to make a great Super Bowl ad. She said the best Super Bowl ads are funny, boosted everywhere, have purpose, and kept simple. Johnson listed the 2020 Cheetos Super Bowl spot starring Ashton Kutcher and Mila Kunis as a perfect example. Margaret Johnson, chief creative officer and partner, GS&P Goodby Silverstein & PartnersBut what makes a successful Super Bowl ad? She pointed to GS&P's 2020 Cheetos Super Bowl spot that starred a quarantined Ashton Kutcher and Mila Kunis, mugging to Shaggy's hit "It Wasn't Me."
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